Blogging – From the idea to the blog post
The new blog post on Innovation@ETH-Bibliothek (external link) reveals how a blog post can create added value for readers and companies alike.
Not only the writing style, structure and language are of great importance to address a large readership. Also, the so-called Search Engine Optimization (SEO) can contribute a lot to this. A great deal of attention must also be paid to the target group. If they are analysed and addressed directly, your blog post creates added value for the reader.
Read more tips and tricks on blogging in the new blog article (external link).