New illustrated book on Walter Mittelholzer's Africa flights: "Walter Mittelholzer Revisited"
To this day, Walter Mittelholzer (1894–1937) is famous as a pilot, a cofounder of Swissair and for his aerial photographs of the Swiss Alps. His flying expeditions abroad, which proved Mittelholzer also to be a shrewd media entrepreneur, are less well-known, however. He used every channel to market the images of his travels: books, films and in the press. Mittelholzer’s breakthrough came with his Africa flight from Zurich to Cape Town on the seaplane "Switzerland" in 1926/27.
ETH Library's new illustrated book "Walter Mittelholzer Revisited" examines this media production and his image of Africa in a new light: textually in an introduction by journalist Kaspar Surber, visually in a selection of over 170 photographs from the Mittelholzer holdings in the Image Archive.
"Walter Mittelholzer Revisited" is the sixth volume in the series "Pictorial Worlds. Photographs from ETH Library's Image Archive".
In E-Pics Image Archive Online (external link), all 18,000 photographs from Walter Mittelholzer's holdings can be viewed and downloaded for free.
The book launch with a welcome by Dr Rafael Ball and introduction by Kaspar Surber takes place on 9 May 2017 at 19.00 in the new bookshop Never Stop Reading (external link), Spiegelgasse 18 / Untere Zäune, 8001 Zurich.
Additional photographs and a video collage featuring Mittelholzer’s visual legacy will be on display at the National Museum Zurich from October 2017 to January 2018.